Refreshing a brand for its next chapter

Led a comprehensive brand refresh for a concierge women's wellness practice, strengthening its visual identity, marketing strategy, and patient experience. Managed day-to-day marketing initiatives while improving client-facing communications across digital and print platforms.

Empowering

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Educational

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Modern

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Feminine

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Elevated

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Empowering · Educational · Modern · Feminine · Elevated ·

Website Management

  • Website copywriting

  • Class descriptions

  • Navigation planning

  • Homepage design

  • Landing pages

  • SEO optimization

Branding & Design

  • Refined the brand's visual identity

  • Updated brand messaging and tone of voice

  • Created a more cohesive look across digital and print materials

  • Improved brand consistency across all customer touchpoints

Graphic Design

  • Redesigned patient intake materials

  • Updated educational handouts

  • Refreshed client guides and printed resources

  • Improved consistency across all patient-facing documents

  • Created marketing collateral for both digital and in-office use

Social Media Management

  • Monthly content calendars

  • Copywriting

  • Feed design

  • Post scheduling

  • Analytics tracking

  • Campaign reporting

  • Community management

  • Audience engagement

  • Campaign planning

Event Design & Management

  • Event concept development

  • Event planning & coordination

  • Email marketing

  • Registration management

  • Scheduling & logistics

  • Venue coordination

  • Flyers & marketing materials

  • Social media promotion

  • Campaign planning