Building a Brand From the Ground Up

What started as an idea became one of Central New York's fastest-growing houseplant businesses. From branding and photography to social media, events, email marketing, and customer experience, every piece of communication was designed to build a recognizable local brand and a loyal community.

Bold

·

Intentional

·

Modern

·

Experiential

·

Curated

·

Bold · Intentional · Modern · Experiential · Curated ·

Website Design

  • Shopify website design

  • Website copywriting

  • Product descriptions

  • Collection organization

  • Navigation planning

  • Homepage design

  • Landing pages

  • SEO optimization

  • Product photography

  • Inventory presentation

  • Customer shopping experience

Branding

  • Logo design and refinement

  • Color palette selection

  • Typography selection

  • Brand guidelines

  • Packaging design

  • Brand positioning

  • Product positioning

  • Target audience definition

  • Marketing strategy

IMG_8611.png
IMG_8610.png
IMG_8612.png
IMG_8608.png

Event Marketing & Graphic Design

  • Grand opening campaign

  • Pop-up shop marketing

  • Workshop promotion

  • Vendor collaboration campaigns

  • Community event planning

  • Ticket promotion

  • Event branding

  • Social media graphics

  • Event flyers

  • Print marketing materials

Social Media Management

  • Monthly content calendars

  • Copywriting

  • Feed design

  • Post scheduling

  • Analytics tracking

  • Campaign reporting

  • Community management

  • Audience engagement

  • Campaign planning